This is indeed a very rare occasion that a company admits they allowed mis-conceptions and untruths to be tossed around like peanuts at a baseball game about their products without correcting the false impressions.
Here is what they are now saying in their new literature about their past foodform multiple formulas like the VITAMIN CODE** and Living Multiple:
"rather than starting with real food and working all the way down to a tablet, scientists reverse engineered nature--starting with synthetic vitamins and finding a way to make them more like real food..." "...By combining a synthesized vitamin with a plant in which it could grow (yeast)........"
To set the stage for an explanation of their new (My)Kind Organics Multis, they go on to say..."All of today's leading "whole Food" vitamin companies--including Garden of Life--use (these) cultured or grown whole food nutrients. Whether it's grown, cultured or complexed, all whole food vitamins begin with an isolated nutrient."
The (My)Kind Organic Multiples literature states: "Finally, a whole food Multi that's certified Organic, non-GMO. Verified from Real, Honest, Nutritious foods." This implys that these new nutrients don't start with synthetic or isolated natural vitamins like those in the past. It starts with real food created vitamins and works forward into a tablet. See this article for more insight. The new water extraction method they use must have much greater efficiency than other methods in the past to extract vitamins. The one word that questions this concept- standardized.
**To prevent loss of data from Garden of Life's website, copied below is what they wrote about the Vitamin Code line:
Garden of Life strives to offer customers cutting edge products based on scientific advances in producing natural food products and dietary supplements. A unique method producing RAW Food—Created Nutrients™ has enabled Garden of Life to produce the VITAMIN CODE® line.